In partnership with Discovery Channel's Shark Week, Underwater World will be celebrating sharks – one of the most misunderstood animals in the world. From 25 November – 20 December we are encouraging all visitors to make a pledge to become "Fin Free", with the target of 100,000 signatures accross our family of SEA LIFE aquariums!
Make a difference
Every year over 70 million sharks are killed by shark finning and as bycatch from unsustainable fishing, and experts believe that 90% of the ocean’s sharks have already disappeared!
Get involved with our Shark Weeks and help protect an essential part of the ocean ecosystem.
Visitors during Shark Weeks will also get to learn all about sharks including the threats they face, where they live, and lots of other fascinating facts - with information for both kids and adults alike.
Shark Week on Discovery Channel
Starts Sunday 1 December at 7:30pm AEDT/NZDT
Feared. Admired. Threatened. Misunderstood. The shark is one of the most fascinating animals on Earth.
Starting Sunday 1 December 2013, Shark Week returns to Discovery Channel bringing you the most informative and riveting programs on these magnificent creatures of the deep!
Intelligent and graceful, and an undeniably efficient predator, they continue to fascinate humans and Shark Week will get you acquainted from all angles - from the science of shark behaviour, to amazing survival stories and up-close encounters with Great Whites.
Shark Week is hosted by Aussie rugby league legend Andrew 'ET' Ettingshausen.
Click here to find out more about Shark Week on Discovery Channel.